From start-up to market leader
35 years of development and growth
With a broad assortment, a modern distribution centre and a dedicated team, Toi-Toys has grown into an important partner for retailers worldwide. Our history shows how we have successfully combined trends, innovation and scale to create lasting value.
2026
Establishment of Toi-Toys Americas Inc. and opening of a showroom in Los Angeles. Toi-Toys opens its own testing laboratory in Shenzhen, China.
2025
Opening of the office in Shenzhen, China. Toi-Toys relocates to its new headquarters near Eindhoven Airport.
2022
Establishment of the Product Innovation Department.
2017
Establishment of Toi-Toys France SARL.
2016
Toi-Toys relocates to a new headquarters near Eindhoven Airport.
2015
Establishment of Trend Trade Asia Ltd. in Hong Kong and Toi-Toys Deutschland GmbH.
2014
Toi-Toys opens its own testing laboratory in Veldhoven and becomes a member of the Toy Safety Standards Committee.
2012
Establishment of the Design Department.
2011
Rob Rooijackers becomes the owner of Toi-Toys.
2004
Toi-Toys joins the FTA and BSCI programme.
2001
Toi-Toys relocates to a new headquarters in Veldhoven.
1991
Founding of Toi-Toys by Leo and Vincent Rooijackers.