Leading toy importer for retailers worldwide
Quality, creativity and innovation combined
Toi-Toys has been specializing in attractive and affordable toys for over 35 years. Our customer base consists of retailers, wholesalers and distributors across Europe, the UK and the USA.
Our mission is to make fun and affordable toys accessible to every child.
Fun toys. Serious business.
Reliable partner
Broad and innovative assortment
High stock turnover for our customers
Risk reduction in inventory management and product safety
Strong price-quality ratio, enabling our customers to achieve healthy margins
Committed to sustainable development
Everything you need for a succesful toy assortment
Whether you are looking for the latest toy trends, want to explore private label opportunities or expand your assortment, Toi-Toys has it all.
We offer our own product lines as well as OEM products, with a strong focus on value for money within the affordable price segment. In addition, we develop custom-made products tailored to your specific requirements, even on an FOB basis. This ensures that your assortment always meets the needs of the market and your customers.
A selection of our customers
Your private label partner in toy innovation
In addition to selling products from stock, Toi-Toys offers extensive opportunities for private label and custom-made solutions.
- Complete branding: Custom colours, logos and packaging designs.
- Flexible customisation: Products and packaging tailored to specific requirements and markets.
- Fast execution: In-house design and short lead times for rapid development.
- Unique and distinctive: Exclusive products that stand out on the shelf.
In addition to adapting products based on our customers' requirements, our Product Innovation department also develops its own products.
We understand your retail and purchasing challenges
From our headquarters in Eindhoven, Toi-Toys has been working with leading retailers in more than 50 countries for over 35 years. Our specialised team understands the dynamics of the toy industry like no other: from purchasing and margin pressures to trend sensitivity, safety and supply reliability.
Leading retail organisations trust us to strengthen their toy category – whether it concerns trends, private label, innovation or scalable logistics.
Discover what's happening
From the latest developments within our organisation to the newest innovations, sustainability initiatives and career opportunities.
Steps towards more sustainable mobility
Toi-Toys invests in sustainable mobility through electric vehicle charging, CO₂ compensation and HVO100 fuel to reduce emissions and support a greener future.
Toys with a heart for children
Toi-Toys supports Stichting Hartekind in funding research into congenital heart defects and improving the lives of children and their families.
Sustainable steps
Toi-Toys reduces packaging waste through sustainable materials, less plastic and eco friendly transport solutions for a lower CO₂ footprint.
Toi-Toys and Bambanani
Discover how Toi-Toys supports Stichting Bambanani through toy donations, water wells and healthcare projects for children in South Africa.
Battery Regulation
Learn how the new EU Battery Regulation impacts the toy industry and how Toi-Toys is adapting its assortment to meet future sustainability requirements.
In line with trends — always one step ahead
We closely monitor the market and develop products that not only respond to trends, but also help shape them.
Fast translation into (seasonal) collections
This enables us to keep our assortment up to date and relevant for every retailer.
Innovative design & product development
Our in-house team develops concepts that follow trends and stay ahead of the market.
Market-driven insights for future-proof collections
Our team translates market insights into commercial opportunities for our customers.