Purchasing with an eye for trends
The purchasing department consists of a team of professionals who share a passion for the world of toys. Every day, they work on sourcing new products and closely collaborate with our suppliers on product development.
A key focus of the purchasing team is identifying and discovering the latest trends and crazes. To achieve this, extensive use is made of international market research, social media, trade fair visits, and regular strategic meetings with suppliers.
Quality without compromise
Children love toys: they stimulate imagination and support development. At the same time, children are a vulnerable target group. That is why quality and safety form the foundation of every Toi-Toys product. Every employee contributes to bringing toys to market that meet the highest quality standards, with the ultimate goal of giving customers complete peace of mind. The purchasing department works closely with the quality department and receives continuous support from experienced quality specialists.
All products undergo strict quality and safety controls. These include testing in our in-house laboratory, supplemented by independent external laboratories. This ensures that all toys comply with applicable legislation and are safe for children.
High-quality standards: Every toy product undergoes strict internal and external quality and safety testing.
Trend-driven assortment: Our purchasing team follows global trends to offer unique and exclusive products.
Collaboration with experts: Our purchasing and quality departments work closely together to provide optimal advice and product development.
Safe and reliable: Products are developed and tested according to the highest safety standards, ensuring children can play safely.
Design that stands out and sells
Toi-Toys has its own in-house design department. Our talented team creates distinctive packaging and recognisable designs for all products within our assortment. Every package is tailored to the specific product and designed to ensure optimal presentation that appeals to both children and adults. In addition, our packaging creates a consistent visual identity, strengthening products within a collection.
Combining innovation with attention to detail is key. From creative product design to sustainable packaging solutions, our flexibility allows us to perfectly meet the needs of our customers.
Strategic stock and reliable logistics for international retailers
Toi-Toys stands out in the European toy market thanks to its strong stock position at its central warehouse in the Netherlands. Our warehouse offers more than 24,500 m² of pallet storage capacity. A large part of our assortment is available directly from stock, ensuring retailers and wholesalers benefit from fast delivery. Advanced inventory and purchasing systems ensure that popular products and emerging trends are replenished in time. Thanks to a continuous flow of goods from around the world, our assortment remains current and available to customers in more than 50 countries worldwide.
