Innovation
In 2022, we established our Product Innovation department to expand our capabilities beyond designing our own packaging and create our own products as well. We work from trends and always stay one step ahead.
The product innovation process consists of several stages in which colleagues from different departments work closely together. It all starts with an idea. This idea is developed into initial sketches, which are then translated into a 3D model and followed by mock-ups. Once everything is fully approved, production begins.
One of the products we designed entirely in-house is our own Makiki dolls. Discover how this product came to life.
The benefits of collaboration
With our in-house design department, we develop and design our own products, combining creativity, functionality and the latest trends to create toys that stand out in the market. Our designers have the flexibility to tailor products to specific customer requirements, including colors, functions, shapes and branding. In addition, we create matching packaging designs that strengthen both product presentation and consumer experience. Our Product Innovation department goes one step further by transforming the latest market insights into new concepts and exciting product ideas.
Complete branding customization: Customized colors, logos and packaging designs.
Flexible customization: Products and packaging tailored to specific requirements and markets.
Fast development: In-house design and short communication lines enable rapid development.
Unique and distinctive: Products with a unique design that stand out on the shelf.
Private label & customization
In addition to our standard assortment, Toi-Toys offers extensive private label and custom-made solutions. Do you have specific requirements regarding colors, packaging, artwork or positioning? Our purchasing and design teams work closely together to develop a unique tailor-made product.
From a customized product name or packaging to adding a retail price or completely redesigning the product, Toi-Toys transforms customer requirements into commercially strong and market-oriented end products. This results in distinctive eye-catchers that perfectly match the target market.