So Kawaii

The items in this collection bring adorable Japanese inspired style to life, with soft colours, cute characters and playful details at the heart of every product. The range combines creativity, surprises and collectable fun.

So Kawaii offers a wide assortment of surprise boxes, cute figures, jewellery, backpacks and plush toys. From soft squishy animals and stress toys to surprise products with interchangeable costumes. Children can also create their own jewellery with creative playsets. Hidden compartments, keys and surprise elements add extra excitement during play. The collection also includes plush characters with mini accessories and playful items such as bouncing balls and soft animal shaped backpacks with adjustable straps and charming details.