Toi-Toys celebrates 35 years of toys, growth and partnership

Celebrating a special milestone in 2026: 35 years of Toi-Toys

What started in 1991 as a small initiative has grown into one of Europe's largest toy importers. Today, we deliver a wide range of toy products to customers in more than 50 countries worldwide.

From a small office to an international player

Our journey began in a small office on De Run in Veldhoven. With a clear vision, entrepreneurial spirit and a sharp eye for trends, we laid the foundation for what Toi-Toys has become today.

As Toi-Toys continued to grow, the time came for a larger office. We found it on Jan Hilgersweg in Eindhoven, close to Eindhoven Airport. From there, we further expanded our assortment, our international network and our position within the toy industry.

Since September 2025, we have continued our growth journey from our new headquarters on Luchthavenweg in Eindhoven: a modern location that reflects our ambitions for the future.

35 years of toy trends

Over the past 35 years, we have seen countless toy trends come and go. From playground crazes to collectibles that children loved to save, trade and collect.

Every generation has had its favorites. Think of:

Smurf figurines (1991)
Pogs (1992)
Electronic pets (1996)
Scoubidou strings (2004)
Loom bands (2014)
Fidget spinners (2017)
Fidget poppers (2021)
And the latest trends such as Makiki (2025)

What do all these trends have in common? They bring joy, creativity and connection — exactly what toys are all about.

Thank you to everyone who has grown with us

Thirty-five years of Toi-Toys is not just our story; it is a story we have built together.

We would therefore like to express our sincere gratitude to:

our customers and partners for their trust;
our suppliers for their strong collaboration;
and our colleagues for their dedication, energy and commitment.

With 35 years of experience behind us, we look to the future with confidence. Our mission remains unchanged: making fun, affordable and safe toys accessible to every child.

Back to news