About us
Toi-Toys makes fun and affordable toys accessible to every child.
With offices in the Netherlands and China, our own quality laboratories and a modern distribution centre, Toi-Toys has built a strong international organisation. This combination of expertise, logistics and market knowledge enables us to support customers worldwide with a reliable and up-to-date assortment.
Passion for Toys
Quality, trends and reliability
Toi-Toys offers a unique and up-to-date assortment that responds to the latest trends. Our collection provides an affordable alternative to A-brands, with a strong focus on long-term partnerships with customers and suppliers.
Innovation & Creativity
Developed with attention to detail
We continuously develop innovative toys that spark children's imagination. Both products and packaging are carefully designed, allowing customers to rely on a current assortment and expert advice.
Safety first
Tested to the highest standards
Safety is central to our assortment. In our in-house laboratories in Eindhoven and Shenzhen, products undergo extensive testing by specialised professionals. In addition, production takes place under fair, safe and responsible conditions.
Trends and crazes
The toy industry is constantly evolving. Trends come and go, while some products become true classics. For more than 35 years, Toi-Toys has closely followed developments in the toy market. From iconic toy crazes to innovative play concepts, every generation has its own favourites.
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2025
Makiki
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2024
Curly Board
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2023
Bubble Pops controller
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2021
Fidget popper
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2018
Slime
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2017
Fidget spinners
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2015
Magic sand
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2014
Loom bands
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2011
Olé swing
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2004
Scooby strings
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1996
Virtual pets
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1993
Troll dolls
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1992
Inline skates
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1992
Pacifiers
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1991
Smurf figures
Experience our showroom
Would you like to learn more about Toi-Toys and our products? Visit our showroom in Eindhoven, the Netherlands, where we showcase our complete assortment. Contact us to schedule an appointment and we will be happy to give you a tour.
