About us

Toi-Toys makes safe and affordable toys accessible to every child. We have a unique and up-to-date assortment that matches the latest trends. We offer an alternative to A-brands, combining quality and affordability. Our passion for toys and commitment to quality and reliability are at the core of our family business, building long-term relationships with customers and suppliers.

We constantly strive to develop innovative and creative toys that spark children's imaginations and put smiles on their faces. Our products and packaging are designed with attention to detail. Our customers are assured of an up-to-date assortment, in which we are happy to play an advisory role.

Children love toys; they stimulate their imagination and encourage their development. On the other hand, children are a vulnerable group. Therefore, the safety of our toys has the highest priority. We pursue the highest standards of quality. Specialized employees are working daily in our in-house laboratory to extensively check and test toys for safety. In addition, our products are produced under good, fair and safe conditions.

With a love of toys, we proudly and joyfully work on our business, are committed to our customers and our world; and strive to make a difference. For example, we support projects worldwide that work to improve children's well-being and enjoyment of play and strive for a more sustainable world. We also invest in personal and professional growth of our employees. 

Fun toys. Serious business.

Our corporate video