Innovation is central to Toi-Toys. As an international toy importer, we are constantly developing new products to respond to market trends and our customers' wishes. 
 
The Makiki key chain is a perfect example of how an initial idea can develop into a striking end product. It is a creative process that brings together design, product development, and packaging design. In this article, we will take you through the various stages of the development process. 

1. The initial sketch – from idea to design
Every new product starts on paper. In this phase, our designers bring ideas to life and determine the shape, look, and style of Makiki. They experiment with different designs until a concept emerges that perfectly matches the target group and the identity of the product.

2. The 3D design – the product takes shape
Once the design is finalized, it is converted into a detailed 3D model. Here we determine proportions, colors, and details. Thanks to this digital prototype, we can view and optimize Makiki from every angle before production even begins.

3. The packaging design – standing out on the store shelf
At Toi-Toys, we believe that packaging is just as important as the toy itself. Our design team develops packaging that protects, but above all creates an experience. With the right combination of colors, illustrations, and materials, Makiki immediately stands out on the store shelf.

For this product, we opted for a printed foil bag in a color box, which creates a surprise effect. The added identity card also gives each item its own character and completes the experience.

4. The mock-up – testing and perfecting
Before we proceed to production, we always make a mock-up. This allows us to assess the product and packaging in real life. Are the colors right? Does the size feel right? Does the concept come across as intended? This testing phase allows us to fine-tune the final details. Seeing the item in real life allows us to dot the i's and cross the t's.

5. The end result in production – ready for the market
Only when everything is right does Makiki go into production. The end result is a cheerful, high-quality key ring that is ready to surprise children worldwide.

6. Presentation in the showroom – bringing the product to life
As the icing on the cake, we present Makiki in our showroom. With matching banners, displays, and a complete presentation, we bring the product to life. This allows our customers to immediately experience how Makiki comes into its own in the retail environment.

Developing a product like Makiki is an intensive but inspiring process that combines creativity, design, and market knowledge. The result? Toys that are not only fun but also developed with care and craftsmanship. 

Curious about Makiki or our other innovations? Visit our showroom or contact your account manager for more information.