Toi-Toys grows and develops their own toys
In the April edition of the Dutch magazine 'Speelgoed en Hobby' an artcile has been published about the growth of Toi-Toys.
Summary
Toi-Toys, the well-known toy company based in Eindhoven, is making significant strides. It is becoming increasingly active in a larger number of European countries, expanding its product range, enlarging the showroom from 600 to 1200 square meters and recently implementing various organizational changes. The latter is primarily due to the fact that Toi-Toys is increasingly developing its own unique, distinctive products and brands.
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The Product Innovation department will be a key pillar through which Toi-Toys aims to create a platform to achieve its ambitious growth objectives.
Rob Rooijackers